The thriller genre in film has a wide audience; this is
mainly due to the various sub-genres within thrillers. The main elements of
thrillers are tension, suspense and excitement. The target audience for thrillers are those
who:
- Enjoy edge-of-their-seat action
- Enjoy tension and suspense
- Enjoy plots where a protagonist must overcome
various obstacles
- Have high anticipation and expectation
- And enjoy dramatic films
Thrillers tend to provide its audience with many emotions and stimulate their moods using giving them a high level of anticipation, ultra-heightened expectation, uncertainty, surprise, anxiety and/or terror.
Since our thriller was a psychological thriller, the
intended target audience was very clear. It’s aimed at those who enjoy edge of
their seat drama with high action and an exciting plot filled with twists,
tension and suspense. As usual psychological thrillers are aimed at those of
mature age; this is because psychological thrillers often involve violence or
content that’s not suitable for you people. This sometime may be 15+ or even
18+ depending on how explicit the content is.
In order to capture our intended audiences attention, we created an official facebook page for the thriller. Here potential viewers could find out more about the film, offer reviews and keep up to date with the thriller.
The page can be found at: http://www.facebook.com/pages/The-Withdrawn/480919221962040
By creating a facebook page and spreading the word using our own personal facebook accounts, it increased promotion and we got more viewers as more people found out about the thriller. As you can see from above we created many statuses about our thriller to attract and engage potential viewers. We also received comments from what various viewers though of the film. Advertising and promotion are key concepts in the media industry as it can be a big factor in determining whether or not a product will succeed.
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